Work from Vercel
Content I published while working at Vercel (2022–2025).
Technical Blogs
Articles that I've written to offer developers guidance on Vercel's product.
What’s new in Svelte 5
Oct 2024Svelte 5 brings runes for universal reactivity, snippets for reusable markup, and compiler improvements.
Read →Eval-driven development: Build better AI faster
Oct 2024A look at Vercel's philosophy and techniques in AI-native development.
Read →ISR: A flexible way to cache dynamic content
Sep 2024Effectively using ISR across industries and frameworks.
Read →How to build scalable AI applications
Aug 2024Best practices for infrastructure, data, and development.
Read →How Google handles JavaScript throughout the indexing process
Jul 2024MERJ and Vercel's research to demystify Google's rendering through empirical evidence.
Read →How to choose the best rendering strategy for your app
Jul 2024Optimizing performance in the way you deliver code.
Read →The quickest way to build and secure AI features
Jun 2024Develop performant, modular AI features with Vercel’s AI-native stack and integrate them into your existing application.
Read →When to add serverless to your Kubernetes architecture
May 2024Benefits, trade-offs, and use cases for designing distributed systems.
Read →Building an interactive 3D event badge with React Three Fiber
Apr 2024Take a look at the inspiration and code behind how we made the dropping lanyard for Vercel Ship 2024.
Read →Composable AI for ecommerce: Hands-on with Vercel’s AI SDK
Apr 2024Build custom AI-powered features at lightning speed.
Read →How Vercel improves your website’s search engine ranking
Mar 2024Strategies to optimize your Core Web Vitals.
Read →The Frontend Cloud: Powering resiliency for global web applications
Feb 2024Ensure business continuity and customer trust with an unbreakable web foundation.
Read →How Core Web Vitals afffect SEO
Jan 2024Understanding your application's Google page experience ranking and Lighthouse scores.
Read →The developer experience of the Frontend Cloud
Dec 2023Your codebase should be transparent: easy to create, adjust, and monitor.
Read →The user experience of the Frontend Cloud
Dec 2023The world's best websites load before you've finished this sentence.
Read →The foundations of the Frontend Cloud
Nov 2023The developer’s guide to a future-proofed stack.
Read →Using Zig in our incremental Turborepo migration from Go to Rust
Sep 2023Learn how we're cross-compiling a Rust-Go-Rust sandwich to six platforms.
Read →Understanding React Server Components
Aug 2023Learn the fundamentals of React Server Components, to better understand why (and when) to adopt.
Read →New features for SvelteKit: Optimize your application with ease
Jun 2023Framework-defined infrastructure at Vercel brings previously Next.js-only features to SvelteKit.
Read →Designing the Vercel virtual product tour
Jun 2023How we addressed the need for an interactive, no-commitment experience of our toolkit.
Read →Custom fonts without compromise using Next.hs and
Mar 2023Highly optimized, self-hosted fonts with just a few lines of code.
Read →Framework-defined infrastructure
Mar 2023Programmatic framework understanding for automatic infrastructure provisioning.
Read →The Next.js SEO Playbook: Ranking higher with Next.js on Vercel
Feb 2023Your app deserves a bigger audience.
Read →Less code, better UX: Fetching data faster with Next.js 13 App Router
Feb 2023Fetch and render dynamic data directly inside React Server Components.
Read →Deploying AI-driven apps on Vercel
Jan 2023Tooling and templates to jump-start your AI workflow.
Read →Improving readability with React Wrap Balancer
Jan 2023A binary search algorithm to easily manage text-wrapping.
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Enterprise Resources
Deep dives I've targeted at specific industries of enterprise buyers.
How to integrate AI into your business
Aug 2024A strategic guide and framework for AI feature development.
Read →Iterating towards secure by default
Jun 2024Our vision of a web that's secured out-of-the-box and how we’re working to get there.
Read →Hidden costs of self-hosted frontends
May 2024For frontends deployed on Kubernetes, the total cost of ownership can be much higher than you think.
Read →7 AI features you can add to you app today
May 2024Easy wins for your bottom line.
Read →Simplify your Kubernetes frontend deployment with Vercel
Apr 2024Extend your backend with the Frontend Cloud's managed infrastructure.
Read →How to plan a successful composable commerce migration
Mar 2024What you need to know during the jump from monolith to composable.
Read →8 advantages of composable commerce
Mar 2024Break free from monolithic architecture and untap your store’s potential for unlimited global growth.
Read →Iterating from design to deploy: The shape of future builders
Jul 2023Behind the scenes of Guillermo Rauch's talk at Figma Config 2023.
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Product Features
Announcements and feature highlights I've collaborated with company leaders to ghostwrite.
Vercel AI SDK 3.1: ModelFusion joins the team
May 2024One step closer to a complete TypeScript framework for AI applications.
Read →Improved infrastructure pricing
Apr 2024Hobby remains free, Pro has reduced prices on bandwidth and functions, and more granular usage metrics for all plans.
Read →Protecting AI apps from bots and bad actors with Vercel and Kasada
Mar 2024Showcasing threat vectors for AI workloads and how we secure the Vercel AI SDK Playground.
Read →Introducing feature flag management from the Vercel toolbar
Mar 2024View and override feature flags from Optimizely, LaunchDarkly, Statsig, Split, Hypertune, and more.
Read →Evolving Vercel Functions
Feb 2024Faster, modern, and more scalable.
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Customer Stories
My profiles of customers who have experienced big wins with Vercel.
The power of headless: Ecommerce success with Next.js, Vercel, and Shopify
Nov 2023How Commerce-UI helps designer ecommerce brands deliver a world-class experience to their online users.
Read →How the at-home workout sensation, Hydrow, cut authoring times from weeks to minutes
Sep 2023Learn how this team succeeded in their mission to create the ultimate composable ecommerce workflow.
Read →Developing at the speed of sound: How Sonos amplified their DevEx
Aug 2023Learn how Sonos improved build times, saved developer time, and optimized their digital presence by migrating to Next.js and Vercel.
Read →Containing multi-site management within a single codebase
Apr 2023Learn how Wunderman Thompson's enterprise workflow controls all data from one source of truth.
Read →How Vercel enables Wunderman Thompson to launch global brands
Jan 2023By handling the intricacies of a global, edge-ready network, integrations for the most popular stacks, and even live on-page collaboration, Vercel lets Wunderman Thompson focus on what it does best: “moving at the speed of culture.”
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